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Bru Gold brings to you the world's best form of Instant Coffee - Freeze Dried Coffee. At Bru, we source the choicest Arabica & Robusta beans from South India. The process of freeze drying ensures that the intense aroma & taste of these select coffee beans from South Indian plantations are well preserved from bean to your cup. What makes freeze dried coffee so great is that the aroma & flavours of premium coffee beans are delicately captured when the coffee is processed at frigid temperatures. At the House of Bru, we are always looking for newer & better ways to enhance the instant coffee experience. Bru Gold Freeze Dried Coffee has a smooth, rich & intense coffee taste that can be enjoyed black, if you please, and also pairs well with a dash of milk & sugar. Indulge your senses with a cup of masterfully crafted Bru Gold.